THE HARDEST PITCH IN THE ROOM
Circular founders build some of the boldest theses — and face some of the hardest rounds to close.
We turn your circular logic into evidence corporates and investors trust.
What usually slows circular ventures
These are the recurring frictions we see in due diligence rooms, pilot reviews, and procurement conversations.
- A circular story that resonates with founders but not yet with buyers or investors
- Pilots and references that are hard to translate into commercial proof
- Unclear path from grant-funded R&D to repeatable revenue
- Difficulty navigating EU circular policy, taxonomy, and funding instruments
- Sales cycles slowed by corporates' own circular and procurement maturity
How we work with you
Targeted, senior support — not a generic accelerator curriculum. We come in where the friction actually is.
Stress-test your circular business model
We pressure-test the underlying circular logic — material flows, value capture, unit economics, and the assumptions a serious buyer or investor will challenge first.
Build evidence that wins corporates and investors
We help you turn pilots into case material, structure your impact and circularity claims, and prepare the data room buyers and funders expect.
Map funding and policy pathways
We map the grants, blended finance, and policy instruments relevant to your stage and geography — and how to position for them without distorting your roadmap.
Plug into ecosystems where circular gets bought
Through our cohorts, network, and corporate relationships, we connect you to the places where circular models are actually adopted at scale.
How I work
Start with the next conversation. Work backwards.
Most engagements start with a conversation coming up, with a buyer, a board, a funder or a partner, where the current story won't carry it. We start there and work backwards.
"Some of this runs as a focused sprint into one deadline. Some runs as ongoing commercial strategy through a raise, a launch or a market entry. Both start with the same question: what has to be true for the next person to commit?"
Positioning and messaging
What you do, who it's for and why it matters commercially, in the language the buyer already uses rather than the language the lab does.
Offers and pricing
Turning capability into something with a shape, a scope and a number a client can say yes to.
Decks and narrative
Investor, partner and buyer materials built to survive scrutiny in the room, not just look polished on the page.
Partnerships and market entry
The route to the next conversation, and the proposition that gets you a seat at it.
Who this is for
- Founders building circular hardware, materials, software, or services
- Scaleups moving from pilots into repeatable enterprise sales
- Climate and circular VCs supporting portfolio readiness
- Innovation programmes accelerating circular ventures
Bring your circular venture into focus
Whether you are preparing a raise, a pilot, or a serious enterprise push, we will tell you honestly what is ready and what is not.