Commercial instinct and policy expertise.

"Linear business models no longer make commercial sense. Better systems can and must be built."

Alexander founded Circular Intelligence in 2025, building on his work commercialising circular supply-chain programmes across sectors such as offshore wind, electrolysers and fuel cells. He now leads the company as equal co-founder, focusing on commercial strategy, sector cohorts, readiness diagnostics and international growth.

"For most of human history, societies were naturally circular. Raw materials were scarce, and complex systems evolved to repair, reuse, repurpose and extract maximum value from available resources."

Mary joined Circular Intelligence as equal co-founder in 2026, bringing deep experience in policy, partnerships, circular economy and cultural-sector transition work. She leads partnerships and policy, including international stakeholder engagement and roadmap development.

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Luke owns the commercial and investor side of CI's work. Circular ambition has to survive contact with a balance sheet and an investment committee, and that is where he operates: turning a readiness position into a business case and an investment story that capital can back. He leads commercial strategy on client engagements and the investor partnerships behind them.

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Alexander leads the work at CRL1, the foundation the rest of the ladder rests on. Most circular programmes stall because they reach for compliance or pilots before there is a shared, board-level understanding of why the organisation is doing this at all. He establishes that base first: one reason for circularity that everyone from leadership to the floor can repeat, before the heavier work begins.