Circularity isn’t a project. It’s a total approach.
Scarcity, value loss and complexity are converging faster than any one function can handle. Solving it needs strategy, policy, capital, leadership and dissemination working as one system. That’s what Circular Intelligence is built to be.
It starts with measurement. Then understanding. Then momentum.
01
It starts with measurement.
You can't manage what you can't measure. Circular Readiness Level (CRL) is our diagnostic — it surfaces where an organisation actually sits, and where it's stuck.
02
Then a massive dose of understanding.
The ISO 59000 family is the first shared vocabulary for circular economy. Our accredited course puts it to work inside real organisations — so teams speak the same language before they act.
And momentum — carried by every link in the chain.
Momentum is the hardest part. It requires strategy and vision at the top, policy fluency in the middle, capital that trusts the model, leaders who can align an organisation, and voices that can carry the message out.
Where Circular Intelligence comes in
A total approach needs a total team.
Circularity doesn’t fail from lack of ideas — it fails from missing capabilities. We built CI so that no single link in the chain is the weak one. Each person below owns a distinct lens on the same transition.
Alexander Forrest
CEO — Strategy, Vision & Creativity
Business strategy, vision and the creative leaps that turn a stalled circular initiative into a scaled one. Fifteen years across the Netherlands, UK, Canada, Spain and the US in commercial, data and circular-economy operations.
Policy & the business – government – society interplay
Deep policy knowledge and the diplomatic instincts to work the seams between industry, regulators and civil society. Contributor to EFRAG's European sustainability reporting standards.
Investor relations, prospectuses, big-money trust, raise execution — the machinery that turns a circular thesis into capital committed. Track record advising plant-based advanced materials platforms.
The internal side of change. How a leadership team gets aligned, how a middle layer stops blocking, and how a whole organisation moves in the same direction without losing operational tempo.
Mingame & Gerard Mulder
Dissemination partners
Getting the message out — into the rooms, publications, conferences and networks where circular thinking has to land to change behaviour. Our partners for reach, resonance and repeat exposure.
How we engage
Five rungs, one climb — and a policy rail alongside.
Each rung owns a specific transition up the Circular Readiness Level ladder. Policy & Funding runs as a rail across the whole climb, because both funding and regulation touch every stage.